Signia Hilton, A New Brand with Meetings in Mind

At a recent press conference, Hilton announced the development of a new hotel brand, Signia Hilton, the company’s solution to providing a space specifically for meetings and events.

After analyzing feedback from meeting professionals, Hilton has pinpointed main areas for improvement that they plan on targeting with the development of the Signia Hilton brand. Signia branded hotels will have a minimum of 500 guest rooms and 75 square feet per room of meeting and event space as well as a signature restaurant, premium wellness facilities and a “wow” factor. Focusing on modern design, smart technology, and culinary experience, Hilton intends to launch the brand with existing hotels in Indianapolis, Atlanta, and Orlando at a date not yet disclosed. With such a big push in innovation, we at Meeting Sites Pro, Inc. are excited to see how this affects the rest of the industry and if others will follow suit!

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