With the use of LED pixel walls, animations and music, companies are looking to inspire creativity and rouse the senses of each attendee. Whether its walking through a tunnel filled with digital butterflies or a virtual tour of the human mouth, brands like Pandora and Colgate are pushing the boundaries to create an added layer of attendee interaction during events. With a consensus of positive responses, other companies such as Sony and DirecTV are also developing unique digital installations that help to ensure that the wide variety of guests have a memorable experience. As a team that loves new and unique ideas we are excited to see what advancements in this technology will bring next to the industry!