Innovation at Events: Brands Introduce Motion-Capture Technology

As the meeting and events industry continues to push towards creating innovative experiences for attendees, brands are introducing high-tech and eye-catching interactive installations to their events.

 With the use of LED pixel walls, animations and music, companies are looking to inspire creativity and rouse the senses of each attendee. Whether its walking through a tunnel filled with digital butterflies or a virtual tour of the human mouth, brands like Pandora and Colgate are pushing the boundaries to create an added layer of attendee interaction during events. With a consensus of positive responses, other companies such as Sony and DirecTV are also developing unique digital installations that help to ensure that the wide variety of guests have a memorable experience. As a team that loves new and unique ideas we are excited to see what advancements in this technology will bring next to the industry!

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